I’m a growth marketer and hands-on builder with 12+ years of experience across demand generation, lifecycle marketing, ecommerce, analytics, and CRM.
My background spans in-house marketing, building my own ecommerce business, and developing a marketing data product. I connect campaigns, customer journeys, and the systems behind them—from acquisition and lifecycle programs to the data used to measure performance.
I work with lean teams, B2B SaaS companies, and ecommerce businesses on contract growth marketing, analytics, and development. You’ll work directly with me from strategy and scoping through launch and optimization.
In-house work
My in-house work spans B2B SaaS reporting and ecommerce lifecycle marketing. I’ve defined KPIs with marketing, sales, revenue operations, and finance stakeholders, connected paid media and CRM data, and built dashboards, customer journeys, and campaign workflows.
Owned ecommerce business
I own Tiny Torque, where I built the Shopify storefront, product collections, subscription integrations, lifecycle email, and performance reporting. My work connects marketing with the daily needs of running a store, including product content and inventory operations.
Founder-built product
I founded and built Slate, a marketing data platform. I designed the interface, source integrations, reporting tables, sync monitoring, and export workflow to address the repetitive work of bringing marketing data together.
I bring senior judgment and hands-on execution to the same project. I work with your team to understand the problem, agree on the scope, and carry the work through implementation.
Discuss a projectI review the existing tools, data, and customer journey with you. We agree on the priorities, deliverables, access, and decisions needed before the build starts.
I do the implementation and share progress, open questions, and tradeoffs as the work develops. You have a direct point of contact for the strategy and the details.
I check the work before launch, document how it operates, and explain what changed and what needs attention next. I can hand it over to your team or stay involved for ongoing improvements.
