Built from in-house experience
My work is informed by years spent leading teams, solving problems, and delivering results inside operating companies.
Contract growth marketing, analytics & development
I help lean teams improve reporting, build lifecycle programs, connect CRM and data, and launch websites and Shopify improvements. Work directly with me on a focused project or ongoing contract support
Experience that comes from doing the work
My experience spans executive leadership, hands-on execution, and business ownership across early-stage, growth-stage, and mid-market companies.
Connected systems, better decisions
I help connect your tools, data, reporting, and customer experience so everything works together.
Senior expertise when you need it
Experienced execution for projects, launches, and technical work on a contract basis.
Experience behind the work
Hands-on execution across the systems that drive growth
I help with the work behind marketing systems. Projects can start as an audit, a focused buildout, cleanup work, or ongoing contract support.
Growth & Lifecycle Marketing
- Paid Media
- Demand & Acquisition
- Lifecycle / Email
- Retention & Referral
Analytics & CRM Systems
- Dashboards
- KPI Reporting
- Automated Workflows
- Data Modeling & Management
Web & Shopify Development
- Brand Websites
- Shopify Builds & Maintenance
- Frontend Development
- Custom Integrations & APIs
Start with the level of support you need
Whether it's a specific project or ongoing execution, I plug in at the right depth to get the work done.
Audit
Find what is broken, what is missing, and what should be fixed first.
Good for
- Lifecycle gaps
- Reporting problems
- CRM/data issues
- Paid media conversion problems
- Shopify or landing page friction
Output
A prioritized action plan with clear fixes, build recommendations, and next steps.
Buildout
Plan, build, QA, launch, and document a specific growth system.
Good for
- Lifecycle flows
- Dashboards
- Landing pages
- CRM workflows
- Campaign paths
- Shopify retention systems
Output
A finished, usable system that is launched or ready to launch.
Cleanup
Fix the messy work that slows down marketing execution.
Good for
- Broken reporting
- Dirty CRM fields
- Bad segments
- Poor tracking
- Unclear lifecycle logic
- Disconnected tools
Output
Cleaner systems, clearer data, and fewer manual workarounds.
Ongoing support
Add senior execution capacity without hiring full-time.
Good for
- Weekly campaign support
- Lifecycle improvements
- Reporting maintenance
- Landing page updates
- CRM/data fixes
- Testing and optimization
Output
Consistent execution across the work your team needs to keep moving.
Tell me what needs to work better
Share the problem, what you want to accomplish, and any deadline. I’ll review the scope and follow up with next steps.