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Articles and practical resources connected to ecommerce.
Every ecommerce store should start with seven core email automations: a welcome flow, browse abandonment, cart or checkout abandonment, post-purchase education, review or referral request, replenishment or cross-sell, and winback with a sunset path.
Read articleAn email campaign calendar should define the business reason, audience, exclusions, product focus, offer, send date, lifecycle conflicts, required assets, CTA, owner, QA status, and success metric before copywriting starts.
Read articleSegment email subscribers by lifecycle stage, engagement, purchase behavior, product interest, customer value, and risk. Most ecommerce stores should start with new subscribers, first-time buyers, repeat buyers, recent engagers, product or category interest, VIP customers, at-risk customers, and unengaged or sunset contacts.
Read articleA welcome flow is the first automated sequence after signup, account creation, or another onboarding point. A nurture flow is a longer educational sequence triggered by behavior, segment membership, product interest, source, or lifecycle status when the customer needs more context before the next action.
Read articleBefore launching an email automation, QA the trigger, flow filters, audience exclusions, timing, send controls, dynamic content, personalization variables, product blocks, links, discount codes, UTM tracking, sender details, unsubscribe behavior, legal footer, mobile rendering, plain-text version, suppression logic, and reporting.
Read articleCustomers usually buy once and disappear because the acquisition promise did not match the product experience, the first product did not create a natural next purchase, post-purchase communication stopped after delivery, the store never taught the customer what to buy next, reporting hides the drop-off, or the customer was discount-acquired with low intent.
Read articleA winback flow should trigger after a customer moves beyond the normal repeat purchase window. It should start with relevance, remind the customer what changed or what they may need next, use discounts carefully and late, and end with a preference, pause, or sunset path.
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