Greg Herburger

Building a complete Shopify system for a high-SKU business

For my owned ecommerce business Tiny Torque, I connected storefront architecture, product content, data-driven lifecycle automation, subscriptions, custom GraphQL APIs for tools and content, and performance reporting.

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Tiny Torque storefront showing the Built For Collectors campaign and this month's collector picks
Tiny Torque TorqueBox monthly subscription options
Tiny Torque Datsun collection page with vehicle filters and product listings
Industry
Tiny Torque Diecast
Solutions
Owned business: custom Shopify platform and website build
Focus
  • Development
  • Shopify
  • Product Analytics
  • Marketing Analytics
  • Product Listings
  • SKU Management
  • Inventory Management
  • ESP Implementation
  • CRM Implementation
  • Acquisition
  • Lifecycle
Deliverables
  • Shopify Storefront
  • Shopify Collections
  • Shopify Product Management
  • Klaviyo Integration
  • Chargebee Integration
  • Subscription Management
  • Brand Website
  • KPI Dashboard
  • Google Ad Campaign Management
  • Meta Ad Campaign Management
  • Lifecycle Reporting
  • Email Flows
  • Email Templates

My Role and Scope

Tiny Torque is my owned ecommerce business. I built the Shopify storefront and product collections, connected Klaviyo and Chargebee, implemented lifecycle flows and templates, and built performance reporting. My work spans storefront development, product and inventory operations, subscriptions, and marketing implementation.

The Problem to Solve

A high-SKU ecommerce business needs customers to find relevant products while product content, inventory, subscriptions, and lifecycle messaging stay connected. I built the storefront and supporting tools around those operating requirements.

Product Discovery

A large catalog needs usable collections and consistent product information.

Subscription Operations

Recurring purchases need subscription management connected to the commerce workflow.

Lifecycle Messaging

Campaigns and automated journeys need customer, purchase, and inventory context.

What I Built

I connected the storefront, product management, subscriptions, email automation, and reporting as parts of the same ecommerce operation.

Shopify Storefront and Collections

I built the storefront, collection structure, and product content for a high-SKU catalog.

Subscription Management

I integrated Chargebee to support subscription operations.

Lifecycle Email

I connected Klaviyo and built reusable email templates and automated flows.

Custom Tools and Reporting

I built custom GraphQL integrations for tools and content, alongside KPI and lifecycle reporting.

The Storefront

The storefront screenshots above show the product and collection experience I built. The live-store link opens Tiny Torque so visitors can explore the catalog directly.

Delivered Capabilities

The completed storefront, integrations, and reporting support the daily work of running my store.

Live Shopify Storefront

Product pages and collections give customers a way to browse and purchase from the catalog.

Connected Subscriptions and Email

Subscription management and lifecycle email are integrated into the commerce operation.

Performance Reporting

KPI and lifecycle reports provide views of store and marketing activity.

Need a Shopify storefront and connected commerce tools?

I can build the storefront, product structure, integrations, and lifecycle workflows around your ecommerce operation.

Let's talk View ecommerce development services
Project type
Shopify and ecommerce development
Systems
Shopify, Klaviyo, Chargebee, custom APIs
Needed outcome
Connected storefront, subscriptions, and lifecycle operations